MYFEAST

From craving to satisfaction.

02The Problem

Finding good food shouldn't feel overwhelming.

Too many choices

Endless restaurant and food listings can make it difficult to decide what to eat, increasing decision fatigue.

Hard to find the right fit

Users need to balance cravings, budget, food preferences, and delivery time when comparing options.

Disconnected ordering decisions

Users need clear information about dishes, customization, prices, and checkout to order with confidence.

03Challenges → Solutions

From endless scrolling to effortless dining.

Challenge 01

Too many choices, too much scrolling

Large collections of restaurants and dishes can make it difficult for users to decide what to eat, especially when they already have a specific craving or budget in mind.

Solution

Introduce Help Me Choose, a guided discovery flow that narrows down food options based on the user's craving, budget, and available time. Keep broader restaurant browsing available for users who prefer exploring independently.

Challenge 02

Finding food that fits the budget

Users need to balance what they want to eat with how much they want to spend. Comparing prices across numerous restaurants can make the decision more complicated.

Solution

Introduce Budget Discovery, with clear spending categories such as Under ₹100, Under ₹200, and Under ₹300. Help users explore relevant food options within their preferred price range before proceeding to checkout.

Challenge 03

Unclear food choices and customization

Users need to understand what they are ordering and which customization options are available before committing to a meal. Poorly organized details can make choosing and personalizing a dish more difficult.

Solution

Design a clear dish details and customization experience that organizes food information, available options, quantity controls, add-ons, and special instructions into an easy-to-follow layout.

Challenge 04

A disconnected journey from selection to delivery

Choosing a dish is only one part of ordering food. Users also need to review their selections, manage quantities, confirm delivery details, and understand what happens after placing an order.

Solution

Create a connected ordering and delivery journey, linking restaurant selection, food customization, cart review, checkout, order confirmation, and delivery tracking. Keep important details visible and provide clear feedback at each step.

04The Process

From understanding to effortless ordering.

Discover & Define

Identify the key challenges in food discovery, decision-making, budget awareness, and ordering. Define the core goal: help users find suitable food with less effort.

Structure & Design

Organize the information architecture, map user journeys, and design wireframes for discovery, restaurant details, customization, and checkout.

Visualize & Refine

Apply the MyFeast design system, create high-fidelity mobile screens, and connect the key interactions into a cohesive ordering experience.

05User Flow

UX intent: A practical map from first launch to discovering, ordering, and tracking food. Designed to keep every step intuitive, provide a visible return path, and eliminate decision fatigue.

06Visual Identity

Typography

Aa

Nunito Sans

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DM Sans

Friendly, rounded, and approachable forms create a welcoming brand personality while keeping headings clear and confident. Clean, readable letterforms support comfortable scanning of descriptions, prices, labels, and interface controls.